Pengertian VAS

Untuk yang bergelut di dunia Content Provider mungkin istilah VAS / VASP mungkin tidak asing lagi.
Buat yang ngerti tentang VAS ini maka mengutip dari Wikipedia.org :

A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls. On a conceptual level, value-added services add value to the standard service offering, spurring the subscriber to use their phone more and allowing the operator to drive up their ARPU. For mobile phones, while technologies like SMS, MMS and GPRS are usually considered value-added services, a distinction may also be made between standard (peer-to-peer) content and premium-charged content.

Value-added services are supplied either in-house by the mobile network operator value-added service provider (VASP). VASPs typically connect to the operator using protocols like Short message peer-to-peer protocolshort message service centre (SMSC) or, increasingly, to a messaging gateway that allows the operator to control and charge of the content better. themselves or by a third-party (SMPP), connecting either directly to the short message service centre (SMSC) or, increasingly, to a messaging gateway that allows the operator to control and charge of the content better.

Singkatnya para Content Provider (CP) membuat layanan dengan bekerja sama dengan operator dan berkomunikasi dengan protocol tertentu yang disepakati.
Dengan demikian maka CP dapat memberikan layanan kepada pengguna ponsel dan melakukan charging sesuai layanan tersebut.

Layanan-layanan yang populer saat ini:

Download wallpaper/image
Download ringtone/music
Quiz berhadiah
Ringbacktone (VAS yang palink populer/menguntungkan didunia?)
Download aplikasi/game mobile
Dll -> Layanan-layanan unik lainnya
Demikian pengenalan mengenai VAS untuk hari